Kate Lu is an independent artist agent who partners with artists of Asian roots and global ambitions, supporting the development of long-term careers that connect creative work, cultural identity, and audiences.
Born and raised in China, her perspective is shaped by experience across music and brands, from leading Brand Partnerships at 88rising to building the marketing team at RCA Records China, and earlier work as a brand strategist at Wieden+Kennedy.
Currently based in Shanghai, and previously in New York and Los Angeles, her work places artistic identity at the center, while building the surrounding ecosystem, from brand and media connections to audience growth, with an emphasis on longevity and cultural context.