Rich Brian x Indomie: Love in my pocket 

Indomie—the iconic Indonesian brand—set out in 2020 to expand its brand awareness beyond Asia. As a long-time fan of Indomie, Rich Brian partnered with his favourite instant noodle brand in his 2020 music project Love in My Pocket. The music video integrates Indomie as a central narrative element, generating millions of views and significant social engagement around the brand. The campaign later extended into a digital activation, contributing to the song’s viral success in Indonesia.

My role: creative development, digital content marketing, and account management.