Yingge x Bally: The Flower Echoes

For Chinese Valentine’s Day 2024, Bally launched a limited capsule inspired by the language of flowers. As the campaign’s main talent, we also led the entire process from creative ideation and talent casting to video production and an original song. In collaboration with actress Aoyang Li, the result is a quiet interplay of music and florals, offering an abstract expression of romance.

My Role

Brand Partnerships: Client management, deal negotiation, project management.

Creative: Campaign ideation, project direction.

Production Management: Video & music.

Talent: Casting, artist management, on-site execution.